Digital Alchemy

Driving revenue through customer engagement

Digital Alchemy has been the leader in hospitality CRM for more than 17 years and pioneered virtually every email-based concept in use for the hospitality industry today. Now available across the UK, Tierney’s will help hotels connect with guests, keep them engaged, and build long-term relationships. Digital Alchemy Software adhere’s to the highest standards of service, content presentation and technology.

We offer a full-service agency providing responsive design, quality control and measurement. Establish your brand and use real-time data directly from your PMS. The content will be customised and delivered.

Content is customized and delivers everything from the reservation number and arrival/departure date to the stay amount and cancellation policies.

Digital Alchemy will help organisations to create a positive customer experience and achieve customer centric marketing by utilising technological solutions to optimise the use of customer data. This proven transformation process results from the integration of Digial Alchemy’s expertise in the development of innovative customer strategies, analytics, campaign automation, database design and development, and blends these capabilities with the business specific knowledge of the clients.

Tierney’s team of professionals are dedicated to working with Digital Alchemy so clients can improve their marketing efficiency and capture latent customer value.

The Digital Alchemy Customer Journey


Reservation Confirmations

The first impression is no longer the lobby. Content is customized and delivers everything from the reservation number and arrival/departure date to the stay amount and cancellation policies.

Reservation Cancellations

Confirms the guests request to cancel has been received and offers an opportunity to discover why the cancellation was made. The opportunity for hotels to win back the guest and invite them to re-book directly.

Pre-Stay Marketing

Extend your hospitality before the guest arrives by showing amenities and offering helpful information about the hotel, up-selling and cross- selling,  room upgrades, early check-in/ late check-out, invite dining/ spa reservations.

Guest Requests/Preferences

Solicit guest preferences and requirements before they arrive to add the extra touch and the data can be used post check-out for campaigns to drive new booking.

Welcome Note

Provides a warm welcome at check-in and another great opportunity to share ‘promotions’ and ‘offers’.

Thank-You Note

A well timed Thank-You from the GM is classy and polite, invite your guest to complete a guest survey that will encourage DIRECT future bookings.

Guest Satisfaction Survey

Receive real-time feedback, set up alerts for any non-positive feedback and promote positive feedback to TripAdvisor.


Use your past guests data to drive new bookings via highly segmented and targeted campaigns, opportunity to Channel shift your OTA guests.


Social Advertising across Facebook and Instagram can be synchronised with direct marketing campaigns. Strategies to improve results across all platforms while discovering and reaching new customers and audiences.

Benefits of using Digital Alchemy?

  • More DIRECT Bookings
  • Improved RevPar and More Profit
  • Engaged and Loyal |Guests

Contact us

For a free Digital Alchemy Demo with Tierney’s please contact us today.

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